http://www.publicaspect.com Better Outcomes Sat, 22 Jan 2011 16:20:48 +0000 http://backend.userland.com/rss092 en Branding - useful shorthand or fraudulent fetish? Why bother with brands? "What all branding is about is fetishizing really very basic consumer goods and putting them up on a pedestal and making them stand for things that they just don't stand for. They don't deliver."  Naomi Klein, author of the book "No Logo". In ... http://www.publicaspect.com/latest-news/impact-management-basics/branding-why-bother/ Public Aspect's work is powered by research. It informs and underpins everything we do.  Click here for a pdf of this thought piece. Research helps individuals and organisations make informed judgements and decisions, and to reduce risk and uncertainty. Research is not about generating information or data. People and organisations are drowning ... http://www.publicaspect.com/latest-news/the-power-of-research/